My Major is a young Swiss & French recruitment company specialized in e-health and fintech sectors.
Observation
The sector is dominated by international giants and digital players who have industrialized their processes.
The new generation job boards offer turnkey solutions for recruiters as well as qualitative and career-oriented content for candidates.
In between these two areas, emerging players as My Major manage to impose themselves thanks to an innovative positioning that focuses on candidates/community or by specialising in a target/market.
My Major's positioning is to recruit by providing specific sector expertise (Healthcare, Fintech) with a strong relational approach and by relying on different levers:
Content creation (articles,media).
Setting up and running a network of specialized recruiters and business contributors.
Organizing business meetings between decision-makers.